Which of the following is NOT a key component of an effective compliance program?

An effective compliance program is designed to ensure that an organization adheres to legal and regulatory requirements while promoting ethical business conduct. Key components of such a program include written policies that outline expected behaviors and procedures, risk assessment which identifies potential areas of compliance vulnerability, and training to educate employees about compliance-related matters and their roles in upholding the program.

The inclusion of marketing strategies does not fit within the framework of compliance programs. Marketing strategies focus on promoting a product or service and increasing sales, which is not directly related to ensuring compliance with laws or ethical standards. Therefore, marketing strategies do not contribute to the structural integrity or effectiveness of a compliance program, distinguishing them as irrelevant in this context.